Almost every day, we come across news about the evolving role of Artificial Intelligence (AI) and chatbots in reshaping business operations and customer experiences. AI is a permanent fixture in the landscape, and its expansion underscores the importance of travel advisors grasping its significance for the travel industry as soon as possible.
Starting from the fundamentals: What precisely is AI? AI encompasses technologies that can replicate human functions. While it has a long history, the current focus is on generative AI—a particular AI type employing machine learning and extensive language models to rapidly produce marketing content, and handle everyday customer service responsibilities.
In this blog post, we will discuss what travel agents need to know when using AI tools to save time and work more efficiently.
- AI can be your superstar assistant.
AI can be a great asset in the realm of social media management and content creation. For instance, travel agents can task an AI tool with creating five posts about the allure of vacationing in Italy or why selecting you is the smart choice for your next getaway. You can even provide image samples for these posts or request the AI to find and link you to free imagery.
- Provide prompts that yield results.
The true effectiveness of AI hinges on the formulation of requests, known as prompts in AI terminology. A vague inquiry won’t yield the intended outcomes; users must be exceptionally precise in their phrasing, and achieving the desired results may require multiple iterations.
Read article 7 Tips for writing better prompts
3. Understand AI’s limitations.
Understanding the limitations of generative AI is crucial. While it excels at enhancing a travel advisor’s expertise by generating ideas, it’s important to note that its training data only goes up until September 2021. Consequently, it cannot offer real-time, up-to-date information (although there are purported plans to address this issue). Therefore, if your client is heading to Rome and seeks information on current concerts, festivals, or performances, AI won’t have that information. Additionally, it won’t be aware of temporary closures of museums or theme parks, as its database lacks current data.
To keep in mind when using AI
Even though AI can be great for saving time and contributing creatively and effectively to your travel business; however, it’s important to note that clear task prompts, diligent supervision, and thorough reviews are essential to ensure accuracy and alignment with your specific requirements.
Additionally, AI cannot establish relationships or deliver the level of personalization that a travel advisor can provide. Exceptional advisors thrive on crafting intricate, collaborative itineraries based on client input and their extensive networks. AI serves as a valuable tool for assisting travel advisors with itinerary planning, but it cannot independently create flawless, refined, and professionally tailored itineraries or marketing materials.
Step by Step on How to Use AI at Its Best
- Create a ChatGPT account. It’s free and easy to use.
- Define your purpose or objective before engaging with ChatGPT.
- Use simple and specific prompts
- Lean into the conversational nature of the chatbot
- Ask ChatGPT to try again if it gets things wrong
Use these tips, and you’ll be a ChatGPT master in no time, saving you a lot of time and helping you to work more efficiently.
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